Monday, February 09, 2009

BARACK OBAMA

Newsweek's Promised Circulation Down 52 Percent Over Two Years?

This little tidbit in the New York Times, in a story about ObamaWeek Newsweek reinventing itself, seems easy to overlook:

Thirteen months ago, Newsweek lowered its rate base, the circulation promised to advertisers, to 2.6 million from 3.1 million, and Mr. Ascheim said that would drop to 1.9 million in July, and to 1.5 million next January.

Next January is eleven months from now. 13 + 11 = 24 months; so basically, in the span of two years, Newsweek's promised circulation has shrunk by more than half!? 52 percent!?

Say, fellows, is there any chance that the perception that you're "ObamaWeek" is driving away a portion of your former subscribers?

02/09 01:19 PM Share